{"id":3291,"date":"2025-05-01T01:32:33","date_gmt":"2025-05-01T05:32:33","guid":{"rendered":"https:\/\/canneslions.do\/?p=3291"},"modified":"2025-05-02T20:31:10","modified_gmt":"2025-05-03T00:31:10","slug":"la-sirena","status":"publish","type":"post","link":"https:\/\/canneslions.do\/index.php\/2025\/05\/01\/la-sirena\/","title":{"rendered":"La Sirena"},"content":{"rendered":"<p><a href=\"https:\/\/canneslions.do\/index.php\/marketer-of-the-year-2023\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg\" alt=\"\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1024x1024.jpg 1024w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-150x150.jpg 150w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-768x768.jpg 768w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1536x1536.jpg 1536w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-860x860.jpg 860w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin.jpg 1654w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/sirena.jpg\" alt=\"\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/sirena.jpg 500w, https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/sirena-300x300.jpg 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/sirena-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><strong>La Sirena<\/strong><\/p>\n<p>Directora de Mercadeo &#8211; Jenniffer Terrero<br \/><strong><br \/><\/strong><\/p>\n<p><strong>Las principales acciones fueron<\/strong><\/p>\n<p><strong>Mes Amarillo<\/strong><\/p>\n<p><strong>Impacto<\/strong>:<\/p>\n<p>La campa\u00f1a de MES AMARILLO 2024 atrajo un 31% m\u00e1s de clientes en comparaci\u00f3n con 2023. Estos clientes realizaron sus compras en las categor\u00edas de Hogar y Ropa, donde las ventas aumentaron m\u00e1s de un 30%, con un margen positivo del 79%. Adem\u00e1s, la campa\u00f1a logr\u00f3 captar un 7% de clientes nuevos frente al mismo periodo del a\u00f1o anterior.<\/p>\n<p><strong>Resultados destacados:<\/strong><\/p>\n<ul>\n<li><strong>Clientes:<\/strong> 463,822 \u2192 <strong>+31%<\/strong> vs a\u00f1o pasado<\/li>\n<li><strong>Tickets:<\/strong>5M \u2192 <strong>+39%<\/strong> vs a\u00f1o pasado<\/li>\n<li><strong>Clientes nuevos:<\/strong> 14,200 \u2192 <strong>+7%<\/strong> vs a\u00f1o pasado<\/li>\n<li><strong>Ticket Promedio:<\/strong> 425 \u2192 <strong>-32%<\/strong> vs a\u00f1o pasado<\/li>\n<\/ul>\n<p><strong>Mes de La Belleza<\/strong><\/p>\n<p>Se desarroll\u00f3 una propuesta disruptiva que convirti\u00f3 el piso de venta en una feria inmersiva de belleza, donde los proveedores transformaron sus espacios en <strong>stands experienciales<\/strong> con demostraciones en vivo, concursos, cabinas faciales, an\u00e1lisis capilar, cortes de puntas y diagn\u00f3sticos de colorimetr\u00eda.<\/p>\n<ul>\n<li>Ventas de belleza crecieron un <strong>71%<\/strong> vs el a\u00f1o anterior.<\/li>\n<li>Aumento del <strong>46% en ticket promedio<\/strong>.<\/li>\n<\/ul>\n<p><strong>Feria de Bebidas <\/strong><\/p>\n<p>Identificando la coincidencia estacional de dos categor\u00edas clave (Bebidas y Navidad), se ejecut\u00f3 una acci\u00f3n t\u00e1ctica que apost\u00f3 por la <strong>integraci\u00f3n de categor\u00edas en un solo concepto inmersivo<\/strong>, maximizando recursos y generando sinergias de alto impacto.<\/p>\n<p><strong>Resultados destacados (vs a\u00f1o anterior):<\/strong><\/p>\n<ul>\n<li>Bebidas creci\u00f3 un <strong>91% en ventas<\/strong> vs el a\u00f1o anterior.<\/li>\n<li>Aumento del <strong>53% en ticket promedio<\/strong>.<\/li>\n<li>Navidad increment\u00f3 sus ventas en <strong>6%<\/strong>, con un <strong>13% <\/strong>m\u00e1s<strong> de clientes<\/strong>.<\/li>\n<\/ul>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>Compartimos un documento que contiene estudios realizados por Alpha Consulting y NielsenIQ, enfocados en el posicionamiento y desempe\u00f1o de la marca.<\/p>\n<p>Enlace: <a href=\"https:\/\/docs.google.com\/presentation\/d\/1WELm2ENtsXudp9JS3L_h1xnSw6G0y4KP\/edit?usp=sharing&amp;ouid=114514787907269784823&amp;rtpof=true&amp;sd=true\">https:\/\/docs.google.com\/presentation\/d\/1WELm2ENtsXudp9JS3L_h1xnSw6G0y4KP\/edit?usp=sharing&amp;ouid=114514787907269784823&amp;rtpof=true&amp;sd=true<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sirena Directora de Mercadeo &#8211; Jenniffer Terrero Las principales acciones fueron Mes Amarillo Impacto: La campa\u00f1a de MES AMARILLO 2024 atrajo un 31% m\u00e1s de clientes en comparaci\u00f3n con 2023. Estos clientes realizaron sus compras en las categor\u00edas de Hogar y Ropa, donde las ventas aumentaron m\u00e1s de un 30%, con un margen positivo &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[32,38],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer-of-the-year","category-nominados"],"_links":{"self":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/3291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/comments?post=3291"}],"version-history":[{"count":7,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/3291\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/3291\/revisions\/3471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media\/3292"}],"wp:attachment":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media?parent=3291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/categories?post=3291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/tags?post=3291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}