{"id":2819,"date":"2024-04-17T23:27:26","date_gmt":"2024-04-18T03:27:26","guid":{"rendered":"https:\/\/canneslions.do\/?p=2819"},"modified":"2026-05-19T20:16:21","modified_gmt":"2026-05-20T00:16:21","slug":"sistema-coca-cola","status":"publish","type":"post","link":"https:\/\/canneslions.do\/index.php\/2024\/04\/17\/sistema-coca-cola\/","title":{"rendered":"Sistema Coca Cola"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2819\" class=\"elementor elementor-2819\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5092557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5092557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-967cb56\" data-id=\"967cb56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92ddc2a elementor-widget elementor-widget-image\" data-id=\"92ddc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/canneslions.do\/index.php\/marketer-of-the-year-2023\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1118\" alt=\"\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1024x1024.jpg 1024w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-150x150.jpg 150w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-768x768.jpg 768w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1536x1536.jpg 1536w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-860x860.jpg 860w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin.jpg 1654w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8a460c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a460c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1483283\" data-id=\"1483283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22cae1 elementor-widget elementor-widget-image\" data-id=\"b22cae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"667\" height=\"500\" src=\"https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/Fachada-Bepensa-Dominicana.jpg\" class=\"attachment-large size-large wp-image-2266\" alt=\"\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/Fachada-Bepensa-Dominicana.jpg 667w, https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/Fachada-Bepensa-Dominicana-300x225.jpg 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/Fachada-Bepensa-Dominicana-398x297.jpg 398w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eb5a52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eb5a52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84c2303\" data-id=\"84c2303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0aa489 elementor-widget elementor-widget-text-editor\" data-id=\"c0aa489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sistema Coca-Cola<\/strong><\/p>\n<p class=\"top-card-layout__headline\">Director Senior de Marketing Frontline Regi\u00f3n Caribe &#8211; Emilia Villamar\u00edn<\/p>\n<p>\u2022 En 2025, Coca-Cola celebr\u00f3 80 a\u00f1os en Rep\u00fablica Dominicana, pero el verdadero logro <br>del equipo de marketing fue demostrar que una marca hist\u00f3rica tambi\u00e9n puede ser una <br>marca del presente. <br>\u2022 El reto fue convertir legado en relevancia, sosteniendo crecimiento en un mercado <br>competitivo y culturalmente din\u00e1mico. <br>\u2022 Bajo CCTM, el equipo dise\u00f1\u00f3 un journey anual que conect\u00f3 Meals, Uplift y Shape <br>Choice\/Zero con ocasiones reales de consumo, celebraci\u00f3n y conexi\u00f3n. <br>\u2022 La estrategia integr\u00f3 medios, punto de venta, sampling, experiencias, promociones y PR <br>para mantener a Coca-Cola activa durante todo el recorrido del consumidor. <br>\u2022 Carnaval llev\u00f3 la marca al coraz\u00f3n de una de las expresiones culturales m\u00e1s potentes del <br>pa\u00eds, reforzando orgullo, alegr\u00eda e identidad local. <br>\u2022 Share a Coke 2025 convirti\u00f3 la personalizaci\u00f3n en conexi\u00f3n emocional, con una ejecuci\u00f3n <br>360\u00b0 y m\u00e1s de 600 nombres y apodos dominicanos. <br>\u2022 Meals consolid\u00f3 el rol de Coca-Cola en la mesa dominicana, amplificando su presencia en <br>festivales gastron\u00f3micos y ocasiones cotidianas de consumo. <br>\u2022 Star Wars x Coca-Cola demostr\u00f3 la capacidad del equipo para tropicalizar plataformas <br>globales con excelencia, usando RD como mercado ancla para Caribe. <br>\u2022 Navidad cerr\u00f3 el a\u00f1o reafirmando el v\u00ednculo hist\u00f3rico de Coca-Cola con la temporada, <br>combinando comunicaci\u00f3n, activaci\u00f3n y compromiso comunitario. <br>\u2022 La estrategia convirti\u00f3 cultura en resultados: +2% en volumen vs. PY, #1 Most Loved <br>Brand en SSD\u2019s, 90% de la poblaci\u00f3n alcanzada, +11MM de interacciones y Brand Power <br>FY25 +12 ppts vs. segundo competidor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sistema Coca-Cola Director Senior de Marketing Frontline Regi\u00f3n Caribe &#8211; Emilia Villamar\u00edn \u2022 En 2025, Coca-Cola celebr\u00f3 80 a\u00f1os en Rep\u00fablica Dominicana, pero el verdadero logro del equipo de marketing fue demostrar que una marca hist\u00f3rica tambi\u00e9n puede ser una marca del presente. \u2022 El reto fue convertir legado en relevancia, sosteniendo crecimiento en un &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2265,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[32,38],"tags":[],"class_list":["post-2819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer-of-the-year","category-nominados"],"_links":{"self":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/comments?post=2819"}],"version-history":[{"count":16,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2819\/revisions"}],"predecessor-version":[{"id":3899,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2819\/revisions\/3899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media\/2265"}],"wp:attachment":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media?parent=2819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/categories?post=2819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/tags?post=2819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}