{"id":2317,"date":"2023-05-06T03:02:15","date_gmt":"2023-05-06T07:02:15","guid":{"rendered":"https:\/\/canneslions.do\/?p=2317"},"modified":"2023-05-12T12:22:03","modified_gmt":"2023-05-12T16:22:03","slug":"kfc","status":"publish","type":"post","link":"https:\/\/canneslions.do\/index.php\/2023\/05\/06\/kfc\/","title":{"rendered":"KFC"},"content":{"rendered":"<p><a href=\"https:\/\/canneslions.do\/index.php\/marketer-of-the-year-2023\/\"><br \/>\n\t\t\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-300x300.jpg 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1024x1024.jpg 1024w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-150x150.jpg 150w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-768x768.jpg 768w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-1536x1536.jpg 1536w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin-860x860.jpg 860w, https:\/\/canneslions.do\/wp-content\/uploads\/2021\/09\/LOGOMYcon-colorin.jpg 1654w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t<img width=\"750\" height=\"675\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/kfc1.jpg\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/kfc1.jpg 750w, https:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/kfc1-300x270.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><strong>KFC<\/strong><\/p>\n<p>Gerente de Mercadeo &#8211; Vanessa Gonzalez<\/p>\n<p>1. Ganador de Market of the year en Yum! Brands. (casa matriz de KFC en USA) premio regional para KFC en Rep\u00fablica dominicana sobre mas de 40 pa\u00edses)<br \/>2. Numero 1 en TOM sobre las dem\u00e1s marcas de la categor\u00eda dos a\u00f1os consecutivos (vs competencia directa). (Resultados de estudio en Brand Image Tracker que se realiza una vez por a\u00f1o).<br \/>3. Mejor campa\u00f1a de accesibilidad al dominicano en relaci\u00f3n precio \/ valor del mercado, por igual valorada en el estudio de mercado, a su vez reflejado en ventas. Campa\u00f1a Wow Box de KFC.<br \/>4. Primera marca de Republica Dominicana de la categor\u00eda en innovar en ventas digitales a trav\u00e9s de la plataforma de Whatsapp y posicionamiento en los a\u00f1os siguientes con crecimiento de su propia App.<br \/>5. Mejor y mayor presencia publicitaria en medios tradicionales 360 de la categor\u00eda, parque de OOH, Radio, prensa y TV.<br \/>6. Campa\u00f1a de aniversario con mayor impacto de apoyo en precios para el dominicano, pieza de pollo en KFC por RD$22 asociado al enlace emocional por la marca cumplir 22 a\u00f1os en el pa\u00eds, mostrando la accesibilidad y agradecimiento de<br \/>la marca en el pais.<br \/>7. Marca vs categor\u00eda que se une a las tendencias digitales con mayor veracidad entiempo real, generando engagement<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KFC Gerente de Mercadeo &#8211; Vanessa Gonzalez 1. Ganador de Market of the year en Yum! Brands. (casa matriz de KFC en USA) premio regional para KFC en Rep\u00fablica dominicana sobre mas de 40 pa\u00edses)2. Numero 1 en TOM sobre las dem\u00e1s marcas de la categor\u00eda dos a\u00f1os consecutivos (vs competencia directa). (Resultados de estudio &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[32,38],"tags":[],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketer-of-the-year","category-nominados"],"_links":{"self":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":4,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"predecessor-version":[{"id":2416,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/posts\/2317\/revisions\/2416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}