{"id":2565,"date":"2023-05-30T21:21:28","date_gmt":"2023-05-31T01:21:28","guid":{"rendered":"https:\/\/canneslions.do\/?page_id=2565"},"modified":"2025-05-14T18:26:36","modified_gmt":"2025-05-14T22:26:36","slug":"effective-brand-of-the-year","status":"publish","type":"page","link":"https:\/\/canneslions.do\/index.php\/effective-brand-of-the-year\/","title":{"rendered":"Effective Brand of the Year"},"content":{"rendered":"<p><svg id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/p>\n<p>Hay nominados que cambian las reglas del juego y Jumbo en 2023 lo hizo.<\/p>\n<p>La empresa en su nominaci\u00f3n incluy\u00f3 un video demostrando sus campa\u00f1as y la recordaci\u00f3n y efectividad que hab\u00edan tenido. Al ver esto no pod\u00edamos quedarnos de brazos cruzados, si lo hac\u00edamos est\u00e1bamos frenando la excelencia que tanto buscamos, por este motivo decidimos crear EFFECTIVE BRAND of the YEAR.&nbsp;<\/p>\n<p>El premio, como todos los renglones de Cannes Dominicana, es \u00fanico. Se entregar\u00e1 a las marcas no por un caso o una acci\u00f3n, sino por lo logrado en todo lo que hacen en el a\u00f1o.&nbsp; Desde 2024 el Senior de la marca Ganadora de Effective Brand of the Year gana el trofeo y una entrada a Cannes Lions. Ganador 2024 Banreservas. Son 10 Nominados que deben ser BIG Brands.<\/p>\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2023\/05\/effectivelogo.jpg\" alt=\"effectivelogo\"><\/p>\n<h3>\n\t\t\t\t\t\t\t\t\t\tUn GANADOR cada a\u00f1o<br \/>\n\t\t\t\t\t\t\t\t<\/h3>\n<p>\t\t\t\t\t\t\t<svg id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"37\" viewBox=\"0 0 48 37\"><path d=\"m37,37c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.88-.52h-2c-.27,0-.54.11-.73.31-5.14,5.41-11.27,14.26-11.27,25.69,0,6.07,4.93,10.99,11,11h0Zm-26,0c6.07,0,11-4.93,11-11s-4.93-11-11-11c-.32,0-.63.02-.94.05.54-4.81,2.18-9.43,4.79-13.52.19-.31.2-.7.03-1.01-.18-.32-.51-.52-.87-.52h-2c-.27,0-.54.11-.73.31C6.13,5.72,0,14.57,0,26c0,6.07,4.93,10.99,11,11h0Zm0,0\"\/><\/svg>\t\t\t\t\t\t<\/p>\n<h2>Shortlist 2025<\/h2>\n<h3>APAP <\/h3>\n<h3>\n\t\t\t\t\t\t\tCarolina Veras<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t2VP Mercadeo y Experiencia\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tAsociaci\u00f3n Popular de Ahorros y Pr\u00e9stamos\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"APAP Reel Effective Brand of the Year Cannes Dominicana\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/rqjLW2kvd_8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">Banco BHD<\/a><\/h3>\n<h3>\n\t\t\t\t\t\t\tCarolina Ure\u00f1a<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t VP Mercadeo y Ventas Digitales\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tBanco BHD\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"Banco BHD Reel Effective Brand of the Year Cannes Dominicana\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/IJjWyLBG_AQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">Banreservas<\/a><\/h3>\n<h3>\n\t\t\t\t\t\t\tYubelkis Ram\u00edrez<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t Vicepresidente de Mercadeo\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tBanreservas\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"Banreservas Effective Brand of the Year 2025 Reel\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/yRHlnG0a4sU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">Jumbo<\/a><\/h3>\n<h3>\n\t\t\t\t\t\t\tMadelyn Mart\u00ednez<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\tVicepresidente Marketing y Retail Financiero\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tCCN\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"Banreservas Effective Brand of the Year 2025 Reel\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/yRHlnG0a4sU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">Kia Dominicana<\/a><\/h3>\n<h3>\n\t\t\t\t\t\t\tNoelia Pe\u00f1a<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\tDirectora Corporativa de Mercadeo y CRM\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tGrupo Viamar\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"KIA Effective Brand of the Year Cannes Dominicana\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/NjvAibcuycE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">La Sirena<\/a><\/h3>\n<h3>\n\t\t\t\t\t\t\tJennifer Terrero<br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\tDirectora de Marketing\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tGrupo Ramos\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"La Sirena Reel Effective Brand of the Year Cannes Dominicana\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/2vFC_EoVJZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<h3><a href=\"https:\/\/youtu.be\/IJjWyLBG_AQ\">Presidente<\/a><\/h3>\n<p>\t\t\t\t<a href=\"https:\/\/youtu.be\/Jwu91tI6z7U\" tabindex=\"-1\" aria-label=\"Juan Francisco \u00c1lvarez\"><br \/>\n\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>\n\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/Jwu91tI6z7U\" ><br \/>\n\t\t\t\t\t\t\tJuan Francisco \u00c1lvarez\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\t Marketing Director Central American and Caribbean\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tCervecer\u00eda Nacional Dominicana\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\t\t<iframe loading=\"lazy\" title=\"Presidente Reel Effective Brand of the Year Cannes Dominicana\" width=\"830\" height=\"467\" src=\"https:\/\/www.youtube.com\/embed\/Jwu91tI6z7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t<\/p>\n<figure>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/canneslions.do\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/Cannes-Lion-10-mas-9-web-150x150.png\" alt=\"\" srcset=\"https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/Cannes-Lion-10-mas-9-web-150x150.png 150w, https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/Cannes-Lion-10-mas-9-web-300x300.png 300w, https:\/\/canneslions.do\/wp-content\/uploads\/2025\/05\/Cannes-Lion-10-mas-9-web.png 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a><figcaption>Back to canneslions.do<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hay nominados que cambian las reglas del juego y Jumbo en 2023 lo hizo. La empresa en su nominaci\u00f3n incluy\u00f3 un video demostrando sus campa\u00f1as y la recordaci\u00f3n y efectividad que hab\u00edan tenido. Al ver esto no pod\u00edamos quedarnos de brazos cruzados, si lo hac\u00edamos est\u00e1bamos frenando la excelencia que tanto buscamos, por este motivo &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2572,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2565","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/pages\/2565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":25,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/pages\/2565\/revisions"}],"predecessor-version":[{"id":3663,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/pages\/2565\/revisions\/3663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media\/2572"}],"wp:attachment":[{"href":"https:\/\/canneslions.do\/index.php\/wp-json\/wp\/v2\/media?parent=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}